Frontline Marketing Manager - SCCL at Coca-Cola

Location(s): China
City/Cities: Shanghai

Travel Required:

Relocation Provided:
Job Posting End Date: Not Available


Job Description Summary:
As a true Frontline Marketing Manager equipped by breadth and depth of experience/knowledge, you need to live the growth behaviors and act with an open & growth mindset to inspire bottlers and Marketing team with high level of trust.

What You’ll Do for Us

To contribute marketing strategy development and support Frontline Marketing Director, including:
  • Bottler’s alignment on Marketing strategies & integration of plans (partner with Franchise and C&CL), to identify & prioritize the big bets in market.
  • Frontline marketing strategy and insights to support segmented marketing approach in terms of geographic & channel perspective.
  • Localization and real-time amplification of campaigns (through IMX).
  • Brand activation: experiential, POS (supported by IMX).
  • Support the system in customer marketing.
  • Regional DME allocation and spending, including ATL & BTL.
  • Agency management.
  • Regional innovation strategy - packaging/flavor/development.
  • Shamelessly apply best practice from other markets, including CBL, SCCL, and other OU team.

Qualifications & Requirements

  • Degree qualified.
  • Proven track record of leading complex projects with multiple stakeholders
  • Relevant experience in consumer marketing or operation.
  • Fluent verbal and written English
  • Located in Shanghai – 20%-25% travel

What We Can Do For YouIconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.


Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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