Senior Analyst - Consumer Insights (Shopper Marketing) hos Whirlpool

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Senior Analyst - Consumer Insights (Shopper Marketing)
Date: Oct 9, 2019
Location: Benton Harbor, MI, US, 49022
Company: Whirlpool Corporation
Requisition ID: 34663
Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.
Senior Analyst - Consumer Insights (Shopper Marketing)

Functional Overview:

Whirlpool is currently hiring a Senior Analyst - Consumer Insights to join our Insights organization. This role will execute qualitative and quantitative research projects supporting our brand health and consumer behavior tracking. Ideal candidates will have a background in research from either a client-side or vendor-side market research environment.

Responsibilities:

  • Support manager, business team and vendor on research projects; Create and fully execute research learning plans for your category
  • Evaluate, acquire and manage all stimuli for custom research activities
  • Build trusted advisory relationships with business partners and leadership to influence decisions with data and facts
  • Establish strong, collaborative working relationships with external vendors/suppliers to ensure that deliverables are consistent with project research objectives and maximize these vendor relationships to produce actionable, clear and value-added output
  • Develop and provide a deep understanding of consumers’ lives and the relationship with our brands to create & drive meaningful brand strategy
  • Support the design of research projects, both qualitative and quantitative; Work on surveys, questionnaires and discussion guides; Compile and analyze secondary and historical data
  • Curate, manipulate and synthesize data (e.g., attributes, transactional, behaviors, etc.) to draw conclusions and make recommendations resulting in actionable strategies
  • Manage information and gather relevant data to identify patterns, trends, relationships and key issues within the market to make effective decisions relating to consumer wants and needs
  • Clearly communicate key findings/recommendations in an actionable way to the team

Minimum Qualifications

  • Bachelor’s Degree
  • 2+ years of research or consumer insights experience

Preferred Qualifications

  • Bachelors or Masters Degree in Marketing, Business Administration, Decision Science, Economics, Marketing Research, Behavioral Psychology, or Social Sciences preferred
  • Experience working in client or vendor-side research; consumer packaged goods/durables highly preferred
  • Consumer and brand health tracking experience
  • Familiarity with syndicated market measurements data
  • Competency in principles of study design and experience with a broad range of consumer oriented research methodologies, both qualitative and quantitative
  • Knowledge of standard primary research tools and syndicated data coupled with the ability to draw conclusions and make business recommendations in situations where there is either too much or not enough data

RSRWH

About us

Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.
At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Additional information about the company can be found on Twitter at @WhirlpoolCorp
Nearest Major Market: Niles
Nearest Secondary Market: South Bend
Job Segment: Social Media, Market Research, Marketing

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