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The purpose and vision of the LEGO Group is to inspire children to explore and challenge their own creative potential. LEGO strive to accomplish this by offering a range of high quality and fun products centred around our building systems.

In the hands of children, the products inspire the unique form of LEGO play that is fun, creative, engaging, challenging - all at the same time. This activity supports the child, giving it the special pride of accomplishment. In the process it "automatically" or playfully develops a set of future, highly-relevant capabilities:

Creative and structured problem-solving, curiosity and imagination, interpersonal skills and physical motor skills - building with LEGO bricks is thus about "learning through play".

Working at LEGO

The LEGO Group regards their people as indispensable for sustainable business success and for promoting the LEGO Group’s corporate values and culture. Their success builds on employees that: Are driven by creating the right ultimate, total brand experience for the consumer; Have access to a creative, fulfilling and stimulating environment; working with the best and learn every day; Treat each other with respect and provide equal opportunities; Have an open dialogue with each other and management; Thrive in a performance culture with clear targets, objective evaluation on performance, and fair and competitive compensation.